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25 B2B post hooks.

Swap the bits in brackets for your real details. Only use a number or a result if it actually happened. That rule is the whole job.

Teardowns

  1. I rebuilt [company]'s [page / process] in [time]. Here's what I changed.
  2. [Company] does [thing] better than anyone in [industry]. Three reasons:
  3. I read [number] [job posts / landing pages / decks] from [category]. Same mistake in almost all of them.
  4. This is the best [email / page / onboarding] I've seen this year, and it's from a [size] company.
  5. Why [company]'s [feature] works, in one screenshot:

Before and after

  1. Before: [painful old way]. After: [new way]. Time saved: [real number].
  2. Last month this took me [time]. Today it took [time]. Here's the swap.
  3. Same [report / pipeline / page], two versions. Guess which one booked the meeting.
  4. I deleted [number] steps from [process]. Nothing broke.
  5. What [task] looks like when you stop doing it in spreadsheets:

Lessons from the job

  1. [Number] years in [role] taught me one thing about [topic]:
  2. The worst [discovery call / demo / email] I ever ran, and what I'd do now.
  3. Every [buyer title] I've talked to this quarter says the same thing about [problem].
  4. I asked [number] [buyer titles] why they ignore [thing]. Their answers:
  5. The question that changed how I run [meetings / demos / follow-ups]:

Opinions

  1. Unpopular in [industry]: [opinion you can defend].
  2. [Common advice] is wrong for [type of company]. Here's why.
  3. Stop [common habit]. Do [alternative] instead.
  4. [Trend] is overrated. [Underrated thing] isn't.
  5. If I ran [team / function] at a [size] company tomorrow, I'd do these three things first:

Proof and wins

  1. A [buyer title] replied to my post with: "[their words]". What happened next:
  2. [Result] in [time frame], with no [thing people assume you need].
  3. Here's the exact [message / page / script] that got [result]. Steal it.
  4. We tried [approach] for [time]. Real numbers, good and bad:
  5. The smallest change that made the biggest difference in [metric]:

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