25 B2B post hooks.
Swap the bits in brackets for your real details. Only use a number or a result if it actually happened. That rule is the whole job.
Teardowns
- I rebuilt
[company]'s[page / process]in[time]. Here's what I changed. [Company]does[thing]better than anyone in[industry]. Three reasons:- I read
[number][job posts / landing pages / decks]from[category]. Same mistake in almost all of them. - This is the best
[email / page / onboarding]I've seen this year, and it's from a[size]company. - Why
[company]'s[feature]works, in one screenshot:
Before and after
- Before:
[painful old way]. After:[new way]. Time saved:[real number]. - Last month this took me
[time]. Today it took[time]. Here's the swap. - Same
[report / pipeline / page], two versions. Guess which one booked the meeting. - I deleted
[number]steps from[process]. Nothing broke. - What
[task]looks like when you stop doing it in spreadsheets:
Lessons from the job
[Number]years in[role]taught me one thing about[topic]:- The worst
[discovery call / demo / email]I ever ran, and what I'd do now. - Every
[buyer title]I've talked to this quarter says the same thing about[problem]. - I asked
[number][buyer titles]why they ignore[thing]. Their answers: - The question that changed how I run
[meetings / demos / follow-ups]:
Opinions
- Unpopular in
[industry]:[opinion you can defend]. [Common advice]is wrong for[type of company]. Here's why.- Stop
[common habit]. Do[alternative]instead. [Trend]is overrated.[Underrated thing]isn't.- If I ran
[team / function]at a[size]company tomorrow, I'd do these three things first:
Proof and wins
- A
[buyer title]replied to my post with: "[their words]". What happened next: [Result]in[time frame], with no[thing people assume you need].- Here's the exact
[message / page / script]that got[result]. Steal it. - We tried
[approach]for[time]. Real numbers, good and bad: - The smallest change that made the biggest difference in
[metric]:
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